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Because, the simplest explanation is usually the correct one.
INTRODUCING

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Data Driven Insights
Real respondents, Robust data... Updated daily.
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Over 4 years of history

Identity verified respondents

Demographics level insights across 75+ categories

Multiple data sets to enhance signal resolution

Realtime NPS scores, CPI, Consumer Confidence, Jobs etc

Personalized engagement and insights

Superior controls lead to accurate insights

Sampling Frequency

Our algorithms optimize the sampling frequency to maximize the signal to noise ratio. Additionally the modals also optimize for n to ensure that our data is free of errors and we have high degree of granularity.

Demographics Equilization

We scale our data to adjust for differences in population demographics to ensure that the observed data is reflective of demographic critical to the question under investigation

Quality Controls

Our proprietary panel of 2.5M demographically verified adults is supplemented with strict quality control checks and fraud detection measures to ensure accurate and consistent data for our models.

Change Detection

Our ML models work 24/7 to analyze and identify new trends in the data, emergence of new patterns or unique cluster to give users an early warning indicator

Explore: What is on your mind?

Current, Trending

What’s top of mind - Inflation, Covid, Ukraine, Oil, Housing, Netflix show?

Market, Industry Research

Insights into competitive dynamics, new product, mind share and market trends

Macroeconomic Outlook

Our large respondent pool and targeted questions provide a unique window into the consumers' mind. Think CPI.

Longitudinal Trends

With 2+ years of data, we provide investors a baseline for consumer attitudes and preferences.

Brand Analysis

Insights into competitive dynamics, new product, mind share and market trends

Demographic Breakdown

Which demographic sub-group or region is responding to trends.

Insights - What you need to know

 Body Snatchers: The Invasion of Anti-Obesity Drugs in America  
As Americans debate the complex issues around weight management and body image the landscape of …
March 7, 2024
Marathon Brand: On Running and HOKA’s Quest for Athletic Royalty
Legacy sneaker giants Nike and Adidas are facing headwinds grappling with excess inventory and criticism …
January 31, 2024
Temu’s Meteoric Rise: Fleeting Fancy or Sustainable Surge?
Since its debut in fall 2022 Pinduoduo Holdings s Temu has experienced a meteoric rise …
December 22, 2023
EV Brand Preferences: Old Flames Burn Bright
Building on the insights from Decoding EV Demand Battery Powered Bubble this blog examines consumer …
November 21, 2023

Engage - The social “flux capacitor”

Community sourced questions – what do your peers want to know?
Your questions answered – Seamless
Consistent methods, proven insights, robust data sciences – Agile
 

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